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Fashions, Gifts, Weddings and More Since 1985.

It’s the friendly, personal touch that makes Peggy’s Fashion Rack and Gifts a truly special shopping experience. People from near and far who visit the shop fall in love with the quality apparel and variety of gifts found in the shop. In fact, it’s not uncommon for out-of-town visitors to write thank-you notes to Peggy for the exceptional service in finding that special gift to remember the trip to Siren, or to ship an item that they just can’t forget about once returning home. Vacationers who return year after year to Siren make it a special point to stop by Peggy’s on Main Street to see what’s new and exciting.

Peggy’s Fashion Rack opened its doors on

May 1, 1985, and has become a local business institution in Siren, Wisconsin. Because of the quality, name-brand clothing for the whole family, the store quickly expanded in 1990 and began offering a variety of unique gift items. In fact, it would be hard to find another place in the region with more NFL Green Bay Packer memorabilia.

Siren’s popularity as a year-round tourist destination sparked a growing trend in “destination wedding” celebrations. Peggy’s Fashion Rack responded in 2002 by opening a lovely upper-floor addition dedicated solely to all things weddings.

Peggy’s Wedding Department makes it convenient, easy and stress-free for brides to plan this very special day in beautiful Siren, Wisconsin.

Over the years, Peggy’s Fashion Rack and Gifts has been an active participant in the civic vitality in and around Siren. During Lilac Festival in May, the store offers special promotions and great buys. Watch for Peggy and her crew during the annual Fourth of July bed race down Main Street, or be sure to stop in during the Siren Harvest Fest or Christmas in Siren Extravaganza.

There’s always something happening at Peggy’s. Come see for yourself.